firms that need to keep the cases coming in

Here's what you're up against in 2024

Let's start with the elephant in the room.

You are in THE MOST competitive niche when it comes to marketing/advertising.

This is an undisputed fact.

Because of the big dollars at stake and the deep pocketed competition fighting tooth & nail for market share, huge money is being spent each month to acquire new cases.

Here's a breakdown of exactly what the current landscape looks like in 2024.

  • Search advertising costs are completely out of control & in some markets clicks cost $400+ (not new case leads BUT clicks).
  • Over the past 12 months Google has CHANGED the way they display their search results, so, that fancy website you spent 10k+ on? No one sees it anymore.
  • Because Google has completely changed how they show local search results- all that SEO work you've plowed hard earned resources into… yea that is 75% less effective than it was just a couple years ago.
  • Social media ads and marketing campaigns used to be cheap, but now, because of browser updates and increased competition not only are they no longer cheap… they're also less and less targeted which means more $ for less results.
  • Billboards, radio ads, TV spots and other traditional marketing mediums… those don't work well at all, can't be tracked properly and deep down you know it.
  • People that need a law Firm to help them NOW aren't looking for that on social media… they're searching for a firm on Google & the data clearly shows this.
  • The digital agencies see you as a money pit that they can extract dollars out of & deposit into their accounts… then move onto the next firm when you don't get results. They don't see you as a partner to grow & scale with for the long term.
  • 95% of digital agencies are “jack of all trades, master of none” types. They do websites, SEO, ads, social media, etc. because they can sell it and it keeps the lights on, but they don't do it well & operate off of a churn and burn model.

 

So, now that we've gotten the relentless negativity out of the way lol, there is actually some really good news for you if you want to dominate your marketplace & create a flood of new case opportunities coming in the door.

Here's what it is.

In those bullet points above, I mentioned a couple of times how in the past 12 months Google has COMPLETELY CHANGED the way they display their local search results.

Without going too deep down the rabbit hole here- I'm going to try to sum up what has happened as succinctly as possible.

Here's the deal.

Basically, after years and years of Google sending FREE search traffic to your website (traditional SEO)… they have decided they no longer want to do this.

Historically, if you did a search for an injury attorney in your local area… Google would show you a few sponsored options (paid ads) and then links to firms that have gotten to the top of the search page.

This is how it always worked and because it worked like this, it made sense to spend on traditional SEO so that your firm's website could be at the top of those results.

But, it doesn't work like this anymore because Google has completely updated how they show local search results…

Now, a bit of background here before I go into how it now works in 2024 (and will work in the years to come).

Over the past 5 years or so, Google has been working behind the scenes plowing billions of dollars into their Google Business Profile feature & even more into their Google Maps functionality.

They've done this for one reason & one reason only.

They NO LONGER want to send businesses free traffic to their websites…

They want to keep search users in the Google search results page & give them the information they're seeking RIGHT THERE without leaving.

This is called the rise of the “no click search.”

So, now that they've spent all this money investing in Google Business Profile & Google Local Maps… they've decided to emphasize these features at the TOP of the search rankings by completely rearranging how they show local search results.

This is called the Google “Local Map Pack” and it is by far the biggest opportunity for law firms in the past decade.

It works like this.

When someone needs an attorney, and searches for that in Google, they are NO LONGER shown a list of websites coming down the page at the top.

They are now presented with the top 3 options, next to a map of their local area, at the very top of the search page.

Here's what it looks like.

This is called the Google Local Map Pack & it is a total gamechanger for new client acquisition on the Internet.

If your firm is able to achieve the #1 spot in that “Map Pack” in the largest geographic area possible… you will dominate your marketplace & get more leads than you ever thought possible.

If you are not #1, or even worse if you're not listed at all (not in the top 3), you are completely dead in the water and might as well not exist in your marketplace.

It's really that simple.

The Google Map Pack provides the highest quality case leads, and in most cases, delivers 3-5 times more case leads than traditional searches that would click over to your website.

This is because Google has spent billions to make it as easy as possible for users to reach out to firms through their Google Business Profile options WITHOUT leaving the search results.

It's easier for the user, Google doesn't send free traffic away from their page, and your firm gets a higher quality lead… it's truly a win/win/win.

Everything that you just read above is a concrete fact & none of that was my opinion.

We've been working with firms for over 10 years… and over that time period we've seen the price of ads skyrocket, social media marketing stop working, traditional SEO fall off a cliff and “fancy websites” become money pits.

And this is ALL because of the rise of the “no click search” and how Google is getting greedy with their search traffic.

So, here's what we've done on this end.

We've completely stopped offering ad management, traditional SEO services, website builds & social media management & have gone ALL IN on getting our clients to the top of the Google Maps Pack in the largest geographic area possible.

We've done this because this is what is working now, and what will be working years into the future.

It's the best way to get huge results & form long term partnerships- so it was a no brainer.

Because, you see, once Google makes a monumental change like this… and it works for them, they never go back.

They just continue to refine what is working and it's our job as an agency (and your job as a firm owner) to get on board and play nice with Google.

You don't fight Google… you become friends with them & they reward you.

That's how it always has worked and that's how it will work.

You become friends with Google in 2024 and beyond by harnessing the power of your Google Business Profile & the Google Map Pack.

It's that simple.

So, if you read all of this & you want to dominate your local marketplace & get floods of new case leads coming in… you have to get to the top of the map rankings in the largest search area possible.

If you want to do this you now have two choices.

  1. You can do this with someone else.
  2. You can possibly do this with us (the best in the world- honestly).

 

If you want to see if we're a good fit to partner together, and help you pick up market share & explode new cases for the short/medium/long term- here's what you have to do.

Apply for & schedule a call with us below.

We'll have a low key, non-salesy conversation about where you're firm is at, where you want to go & if we can be the right partner to help you get there.

If we can be- we'll tell you how that works and how to get started within 30 minutes.

If we're not the right partner- we'll quickly tell you that too… and will do our very best to point you in the right direction.

This is not a sales call, but a time to have an honest conversation with true experts who are not jack-of-all-trades, who have seen it all, and who understand exactly how to get massive results for Law Firms.

We're not interested in short term work together.

We are only looking for long term, “Win Win” partnerships where you grow & we grow- it's just that simple.

So, if that sounds right for you- apply & schedule your call now using the booking application below.

Once your call is locked in, we'll be in the Google Meet room at that time ready to go.

You just have to click the Google Meet link at the time you selected and we'll be meeting face-to-face at that time.

Cya on the call.