For Law Firms, Medical Offices, financial Pros & High End Home Services

How To Dominate Your Local Marketplace In 2024 & Beyond

(without costly ads, Useless Social Posts, bloated SEO packages, redoing your website, paying for leads, relying on referrals, Spam Emailing, hiring another underperforming digital agency or praying to the revenue gods)

By Brian Giardino- Founder | BFGLocal.com

There's a ton of garbage, hyperbole, unqualified opinions & blatant lies spewed all over the Internet…

I refuse to contribute to that, so let's instead start by looking at some hard data from reliable 3rd party sources.

Here's what the numbers say in 2024:

  • 46% of all Google searches have a local intent. [Source: HubSpot]

That's over 1.5 billion searches per day where people are looking for information on services & companies in their local geographic area.

  • 93% of local searches now feature Google Business listings. [Source: STAT Analytics]

Almost all of these  people using Google to search for local providers are shown featured Google Business Profile listings in the Google Map Pack.

  • 68% of people contact a business directly from search results. [Source: Search Engine Land]

Almost 7 out of 10 people who use Google to find local companies NEVER visit their website… they contact them (or their competitors) directly from the search results!

If you own a local business & want to grow- these three data points begin to make something abundantly clear…

And, when you combine them with this final data point (which is most important) 

  • 88% of people trust online reviews as much as personal recommendations [Source: Forbes]

The big picture should begin to become crystal clear if you want to grow in your local marketplace.

Traditional marketing tools such as Websites, SEO, Digital Ads & Social Media are becoming LESS & LESS effective & where your Google Business Profile ranks in the “Google Map Pack” is becoming MORE & MORE important to hitting your new customer acquisition goals.

All of the hard data concretely tells us two facts about local marketing in 2024 and beyond.

  1. Your Google Business Profile, and specifically where you rank in the Google Local Maps Pack, is the most important factor in growing your company.
  2. Your customer reviews on Google (what others are saying about you) are the lifeblood of your local business.

Your potential customers in your local marketplace need to view your company as a trusted authority before they feeling comfortable doing business with you.

They see you as an authority when you rank in the #1 spot in the Google Map Pack & they start to trust you when they see dozens of positive reviews from other local customers on your Google Business Profile.

If your potential customers don't find you in the top spot on Google Maps (no authority), and/or if they do see you exist, but don't see a bunch of positive reviews (no trust)… you will LOSE these new customers to your competition… it's really that simple.

And the worst part is you will not even know that it happened.

It's the silent business growth killer in 2024, it is really that simple.

Your best potential customers don't want to hear you tell them how great you are on your website or social media…

They want to hear from OTHERS talking about how awesome you are on places they trust (Google).

So, by following the data, we've learned that things that worked in the past- like creating a fancy website, plowing money into SEO, spending on paid advertising & posting on social media… simply do not work nearly as well as they used to.

They don't work as well because over the past year Google has CHANGED the way they display data to their local search users (your best potential customers).

And, because they don't work nearly as well (and in some cases don't work at all anymore) they are no longer things you should be investing heavily in as a business owner who wants to grow & scale.

Now- the big problem for you is that the digital marketing industry will never tell you this.

They'll never tell you this because they keep their lights on by selling websites, SEO packages, ad campaigns & social media management…

You'll spend more & more money to get less & less (or no) results and you won't even know why it's happening.

In my agency we used to sell these things to our clients and for a long time they did very well.

But, over time, because of changes in the way Google displays their search results… they began to do worse and worse and eventually for some clients, stopped working at all.

So- we stopped selling all of this stuff and began focusing on what is actually working in 2024.

And that is optimizing your Google Business Profile to achieve the #1 spot in Google Maps for the largest geographic area possible.

If you're great at what you do, and you want to multiply your local customer base profitably, and at scale… this is what you should focus on, whether you work with us on it or not.

So- let's recap.

  • To get incredible local growth for your business- you need to invest in strategies that are getting results right now, and ignore the things that no longer get results.
  • Your Google Business Profile & generating a ton of positive customer reviews- are the keys to explosive growth in your local marketplace in 2024

These two bullet points are all you need to know if you want to crush your new client acquisition goals- I promise you that.

If you're still here with me & you're saying to yourself,  “this makes a lot of sense and is different from what most of the marketing industry is telling me…”

There is a possibility that we a great fit to partner & grow together.

So, if that sounds like where you're at, click the big red button below to take the next step.

After you click that button, you‘ll have the opportunity to book a 30 minute call with us, where we'll schedule a low key, non-salesy conversation to find out if it makes sense to partner together.

If it does, we'll tell you exactly what you have to do with no hype, no sales tactics, and no BS.

Head on over to the next page now & you can be scheduled & talking with us in the next 24-48 hours.