The Big Problem With The Digital Marketing Industry
When you want to crush your marketing goals and hit big business objectives… there are only two things that you need to get right.
You need a strategic, activity focused gameplan that matches up perfectly with your business goals & available resources.
Once you have your gameplan, you now need specialized, specific experts to execute your plan.
That's all you need.
The big problem is that 99% of digital agencies, freelancers, “experts” & in-house teams don't have either of those items covered.
They don't know how to plan to hit your actual goals, and they aren't comfortable having open and honest dialogue around your actual resources.
This leads to them either selling you on things that they do, and/or even worse… they listen to what you think you want and then they start just doing stuff.
Because agencies, freelancers and in-house teams don't understand how to create a goal & resource based Strategic Action Plan… you waste resources on the wrong things at the wrong times… and then you wonder why your marketing isn't working for you…
The second big problem, and this is the “dirty secret” of the digital marketing industry… is that agencies, freelancers & in-house teams DO NOT have highly specialized, highly skilled experts to actually run your campaigns!
They have kids right out of college, employees that are not very good at their jobs, “jack of all trades master of none” types, and whoever else they hired to meet their needs but not yours!
So, even if somehow they are working on the right plan to hit your goals (they're not)… they do not actually have the right experts to execute the plan!
This in a nutshell, is why the digital marketing industry is such a racket… and why the industry has such a bad reputation.
They sell you on the dream, deliver you the nightmare and move on to the next business owner when you leave them.
This is how the model works.
Here at BFG Digital Consulting, we know all of this and that's why we've structured our company completely differently.
As long term industry insiders, we know all of the ways that you can get screwed and we know how to actually get client results.
We know what the agencies offer and we know how they go about getting business and growing their companies.
We pretty much do the exact opposite of this.
Our company will not sell you anything.
We will ONLY work with you to first create an ironclad, and fully comprehensive plan that matches up with your real business goals… even if you might not even be completely sure what that means or how to get there.
Once we create your winning gameplan, based on your unique business objectives and specific resources (money, time, people) then and only then do we deploy our team of REAL experts to execute the plan.
Once we help you get to work on the right things at the right times… we won't use people we employ, jack of all trade types and generalists… we will use SPECIFIC and HIGH END experts that we NEED to get the job done!
The “best” experts in the industry cannot be employed, you cannot hire them onto your team full time (we can't either) and they are not just sitting out there waiting to be engaged.
You can only PARTNER with them around the concept of “enlightened self interest” so that they get exactly what they want (high quality projects and high quality clients) and you get what you want (the best, specialized experts to execute your plan).
The great news for you, is that we know who all of these experts are, and we have partnership relationships with all of them.
You don't know these experts and even if you did, they would not work with you.
This is how we help you hit huge goals in your business through strategic, ROI focused digital advertising.
We plan to win, and then we partner with the best experts in the industry to nail your plan.
This leads to you hitting your business goals and taking your marketing ROI to a level you probably never even thought possible.
This is why we exist in the industry and why we're completely different from everyone else.
I hope this makes sense, because this web page is probably the most important page you'll ever visit and read in your business career if you want to engage in long term, profitable and goal based digital marketing for your company.
Whether you ever reach out to us, work with us, or if you just internalize this information and go out to the marketplace armed with it… it will change everything for you.
It is worth millions and millions in business revenue if you get it right.
If you get it wrong, you will waste countless hours, dollars and human resources… maybe for the rest of your career.
Get what you need and start to succeed!