How To Multiply Your Customer Base In 2024

(What No longer works... and exactly what does)

There's a ton of garbage, unqualified opinions & general lies spewed all over the Internet..

I refuse to contribute to that so let's just look at some hard data from 3rd party sources.

Here's what the numbers say in 2024:

  • 46% of all Google searches have a local intent. [Source: HubSpot]

That's over 1.5 billion searches per day where people are looking for information on services & products in their local geographic area.

  • 93% of local searches now feature Google Business listings. [Source: STAT Analytics]

Almost all of these  people using Google to search for local providers are shown featured Google Business Profile listings.

  • 68% of people contact a business directly from search results. [Source: Search Engine Land]

 

Almost 7 out of 10 people who use Google to find local businesses NEVER visit their website… they contact them (or their competitors) directly from their search results!

These three data points make something abundantly clear…

And, when you combine those data points with this final point (which is most important) 

  • 88% of people trust online reviews as much as personal recommendations [Source: Forbes]

One thing becomes crystal clear…

Websites, SEO, Ads & Social Media are becoming LESS & LESS important and your Google Business Profile is becoming MORE & MORE important to your local business.

So, the data concretely shows us two facts about local marketing in 2024 and beyond.

  1. Your business reviews (what others are saying about you) especially on Google are the lifeblood of your local business.
  2. Your Google Business Profile and where you rank on Google Local Maps is the most important factor in a local business having success online.

 

Your potential customers don't want to hear you tell them how great you are…

They want to hear from OTHERS talking about how awesome you are on places they trust (Google).

So, through the data we've learned that things that worked in the past- like creating a fancy website, plowing money into SEO, spending on paid advertising & posting on social media… simply do not work nearly as well as they used to.

They don't work as well because Google has CHANGED the way they display data to their local search users.

And, because they don't work nearly as well (and in some cases don't work at all anymore) they are no longer things you should be investing in as a business owner.

Now- the problem is that the digital marketing agencies will never tell you this because they keep their lights on by selling websites, SEO packages, Ad campaigns & Social Media management…

You'll spend more money to get less (or no) results and you won't even know why it's happening.

We used to sell these things to our clients and for a long time they did very very well.

But, over time, because of changes in the way Google displays their results… they began to do worse and worse and eventually for some clients stopped working at all.

So- we stopped selling all of this stuff and began focusing on what is actually working in 2024 and that is optimizing your Google Business Profile to achieve the #1 spot in Google Maps in the largest geographic area possible.

If you're great at what you do, and you want to multiply your local customer base profitably, and at scale… this is what you should focus on whether you work with us on it or not.

So- let's recap.

  • To get incredible local marketing results for your business- you need to follow proven processes and work on activities that are getting results right now.
  • Your Google Business Profile & your customer reviews are the key to explosive growth in your local marketplace in 2024

 

These two bullet points are the keys to your online success as a local business- I promise that.

If you just finished reading this & you're saying to yourself “this makes a lot of sense and is different from what most of the marketing industry is telling me…”

We are probably a great fit to partner & grow together.

Head Over Here to get started with us.

On this page you ‘ll have the opportunity to book a 30 minute call with us where we'll have a low key, non salesy conversation to find out if we can do great work together.

You can be signed up & talking with us today!