There's a ton of garbage, unqualified opinions & general lies spewed all over the Internet..
I refuse to contribute to that so let's just look at some hard data from 3rd party sources.
Here's what the numbers say in 2024:
That's over 1.5 billion searches per day where people are looking for information on services & products in their local geographic area.
Almost all of these people using Google to search for local providers are shown featured Google Business Profile listings.
Almost 7 out of 10 people who use Google to find local businesses NEVER visit their website… they contact them (or their competitors) directly from their search results!
These three data points make something abundantly clear…
And, when you combine those data points with this final point (which is most important)
One thing becomes crystal clear…
Websites, SEO, Ads & Social Media are becoming LESS & LESS important and your Google Business Profile is becoming MORE & MORE important to your local business.
So, the data concretely shows us two facts about local marketing in 2024 and beyond.
Your potential customers don't want to hear you tell them how great you are…
They want to hear from OTHERS talking about how awesome you are on places they trust (Google).
So, through the data we've learned that things that worked in the past- like creating a fancy website, plowing money into SEO, spending on paid advertising & posting on social media… simply do not work nearly as well as they used to.
They don't work as well because Google has CHANGED the way they display data to their local search users.
And, because they don't work nearly as well (and in some cases don't work at all anymore) they are no longer things you should be investing in as a business owner.
Now- the problem is that the digital marketing agencies will never tell you this because they keep their lights on by selling websites, SEO packages, Ad campaigns & Social Media management…
You'll spend more money to get less (or no) results and you won't even know why it's happening.
We used to sell these things to our clients and for a long time they did very very well.
But, over time, because of changes in the way Google displays their results… they began to do worse and worse and eventually for some clients stopped working at all.
So- we stopped selling all of this stuff and began focusing on what is actually working in 2024 and that is optimizing your Google Business Profile to achieve the #1 spot in Google Maps in the largest geographic area possible.
If you're great at what you do, and you want to multiply your local customer base profitably, and at scale… this is what you should focus on whether you work with us on it or not.
So- let's recap.
These two bullet points are the keys to your online success as a local business- I promise that.
If you just finished reading this & you're saying to yourself “this makes a lot of sense and is different from what most of the marketing industry is telling me…”
We are probably a great fit to partner & grow together.
Head Over Here to get started with us.
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